Jonathan Branca Jonathan Branca

The Existential AI Threat to Trade Shows: Will the Industry Survive?

AI is reshaping industries, but could it make trade shows obsolete? As artificial intelligence takes over vendor matchmaking, event planning, and even sales negotiations, the future of trade shows is at a crossroads. Will AI-driven efficiency shrink the industry, or will in-person expos evolve into high-value, exclusive experiences? Explore the biggest threats AI poses to trade shows—and what the industry must do to stay relevant.

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